This is the discovery phase where we identify the problem the product will solve, define the solution, understand its purpose, and determine its users. This is the phase where we align the team and client to ensure everyone shares the same vision.

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This is the stage where we create visual cues that will help both the client that the team understand the problem and how to solve it. In this stage we are able to see what the product will look like before we start building. Depending on the scale of the project, this stage can take a lot of time as it requires accuracy and a lot of attention to detail.

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Depending on the design and the type of product we want to build, we must come up with a strategy that will make the job achievable with minimal cost and optimized results.

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This is the most exciting part. It is where we start laying down the first blocks of code that will eventually make up our product. It is the stage where all our plans actually turns into something real.

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At the stage the product is already ready to be pushed to the market. However, this is where the real journey of digital product begins. It is likened to a successful individual that is ready for marriage. Just as a man will be joined with his bride, the product will be introduced to the market or it’s users and a new journey is unfolded. The business of digital products is what a lot of Product owners and founders often neglect. A good product if not managed properly will become stale and abandoned in no time. Product management is the lifeforce of a digital product. It is what ensures that the product remains relevant and stands the test of time.

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The section is separate because it is part of the service we render. It involves a constant practice of all the stages of product design and development with a higher emphasis on usage tracking, system improvements and updates.This is the part that ensures that a product grows and remains relevant to it’s users. It is the biggest reason why some products like Whatsapp have been able to sit at the top of the market, ahead of iMessenger, telegram and the likes of them

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